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ProForma

8800 E. Pleasant Valley Rd.
Cleveland, OH 44131
800#: (800) 825-1525
Tel: (216) 520-8400
Fax: (216) 520-8444
E-Mail: [email protected]
Web Site: www.proforma.com
Contact: Mr. Gregory Muzzillo, President

Home-based franchise. Franchise owners market and distribute printing and promotional products to other businesses. Major player in a $150 billion industry! Low overhead. Full marketing and administrative support. $9,500 initial investment. Expanding rapidly throughout North America.

Franchisor Background

Established:	1978;	First Franchise:	1985
Franchise Units:	314
Company-Owned Units:	0
Total Units:	314

Distribution: U.S. -- 260; Canada -- 20; International -- 0
> North America -- Operations in 42 States, 2 Provinces
> States/Provinces with Greatest Density: 18 in CA, 10 in OH, 10 in NY

Projected New Units Over Next 12 months: 75

Franchisee Qualifications: 3, 5, 1, 3, 1, 5 (for an explanation click here)

Registered in Following Registration States: All States

Average Number of Employees: 1 FT (FT = Full Time, PT = Part Time)

Space Needs: NR SF; HB (for abbreviations click here)

Financial Requirements

Cash Investment:	$5-10K
Total Investment:	$22-27K;		Average Total Investment:	$24K
Minimum Net Worth:	$100K
Fees:	Franchise:	$19.5K;	Average Franchise Fee:	$19K
	Royalty:	9%
	Advertising:	1%

Provide Earning Claim Statement: No

Terms of Contract

Term of Contract (Years):	10/10
Passive Ownership:	Not Allowed
Encourage Conversions:	Yes
Area Development Agreements:	No
Sub-Franchising Contracts:	No
Expand In Territory:	N/A

Franchisor Support and Training Provided

Financial Assistance:	Yes(D) (D = Direct; I = Indirect; B = Both)
Site Selection Assistance:	N/A
Lease Negotiation Assistance:	N/A
Cooperative Advertising:	Yes
Franchisee Assoc. / Member:	NR
Size Of Corporate Staff:	140
On-Going Support:	A,C,D,F,G,H,I (for an explanation click here)
Training:	1 Week Headquarters; 2 Days Regional 2 Days National; 2 Days Field Visit.

Franchisor's Specific Expansion Plans

U.S.:	All United States
Canada:	All Canada
Overseas:	No

Note: NR = No Response by Franchisor.

For a sample questionnaire click here.