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Second Cup, The

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Second Cup, The
6303 Airport Rd.
Mississauga, ON L4V 1R8 CANADA
800#: (800) 569-6318 + 309
Tel: (416) 975-5541
Fax: (905) 405-6615
E-Mail: [email protected]
Web Site: www.secondcup.com
Contact: Mr. Derek Taylor, Director of Franchising


As the largest retailer of specialty coffee in Canada with over 370 locations coast to coast, we are committed in attracting quality franchisees. Together, with outstanding location and store operations, we are dedicated to serving the best coffee in the world in an inviting atmosphere with uncompromising standards of customer service, quality and freshness.




Franchisor Background


Established: 1975
First Franchise: 1975
Franchise Units: 350
Company-Owned Units: 8
Total Units: 358

Distribution:
U.S. -- 0; Canada -- 358; International -- 0
-North America -- Operations in 10 Provinces
-States/Provinces with Greatest Density: 170 in ON, 55 in AB, 30 PQ

Projected New Units Over Next 12 months: 40
Franchisee Qualifications: 4, 5, 4, 4, 4, 5
(Click here for an explanation)

Registered in Following Registration States: AB (Click here for an explanation)
Average Number of Employees: 5 FT, 10 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,000-1,500 SF; FS, SF, SC, RM, Power Center (Click here for abbreviations)
Encourage Conversion: Yes


Financial Requirements

Cash Investment: $90-140K
Total Investment: $~335K
Average Total Investment: $335.0K
Minimum Net Worth: $NA

Fees:
-Franchise: $25K
-Average Franchise Fee: $25.0K
-Royalty: 9%
-Average Royalty: 9.0%
-Advertising: 3%

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): Lease
Passive Ownership: Not Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes


Franchisor Support and Training Provided

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: Yes
International Franchise Association:
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 60
On-Going Support: A,B,C,D,E,F,G,h,I (Click here for an explanation)
Training: 3 Weeks Toronto, ON.


Franchisor's Specific Expansion Plans

U.S.: No
Canada: All Canada
Overseas: No

Note: NR = No Response by Franchisor.
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