Valpak Direct Marketing
Valpak Direct Marketing
8605 Largo Lakes Dr.
Largo, FL 33773-4912
800#: (800) 237-6266 + 3200
Tel: (727) 393-1270
Fax: (727) 392-0049
E-Mail: [email protected]
Web Site: www.valpak.com
Contact: Ms. Mary Dillard, New Franchise Devel. Admin
VALPAK DIRECT MARKETING Systems, Inc. (VALPAK) is the largest cooperative direct mail envelope company in the US and is an indirect subsidiary of Atlanta-based Cox Enterprises, Inc. who was named by Advertising Age as the 5th largest media company in the U.S. More than 215 franchises in the U.S., Canada and Puerto Rico mail over 16 billion coupons to more than 500 million households annually.
Franchisor Background
Established: 1968
First Franchise: 1989
Franchise Units: 200
Company-Owned Units: 9
Total Units: 209
Distribution:
U.S. -- 187;
Canada -- 22;
International -- 0
-North America -- Operations in 46 States, 6 Provinces
-States/Provinces with Greatest Density: 27 in FL, 17 in CA, 13 in VA
Projected New Units Over Next 12 months: 10-20
Franchisee Qualifications: 3, 4, 1, 2, 3, 4
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Registered in Following Registration States: All States (Click here for an explanation)
Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs: NA SF; HB, SF, ES
(Click here for abbreviations)
Encourage Conversion: NA
Financial Requirements
Cash Investment: $15K
Total Investment: $40-225K
Average Total Investment: $132.5K
Minimum Net Worth: $Varies
Fees:
-Franchise: $15K
-Average Franchise Fee: $15.0K
-Royalty: 0%
-Average Royalty: .0%
-Advertising: 0%
Provide Earning Claim Statement: NR
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: NA
Lease Negotiation Assistance: NA
Financial Assistance: Yes(D)
Cooperative Advertising: NA
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: Yes
Size Of Corporate Staff: 1,500
On-Going Support: A,C,D,E,G,H,I (Click here for an explanation)
Training: 2 Weeks Largo, FL; 4 Days NFI Office; 4 Days Coupon "U" (Site Varies).
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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