Verlo Mattress Factory Stores
Verlo Mattress Factory Stores
W3130 Hwy 59, P.O. Box 298
Whitewater, WI 53190
800#: (800) 229-8957
Tel: (262) 473-8957
Fax: (262) 473-4623
E-Mail: [email protected]
Web Site: www.verlofranchise.com
Contact: Mr. Dave Young, Chief Executive Officer
VERLO MATTRESS FACTORY STORES (R) is the nation's largest CRAFTSMAN DIRECT (R) retailer. Each franchise assembles hand-crafted mattresses to the customer's specifications.
Franchisor Background
Established: 1958
First Franchise: 1981
Franchise Units: 65
Company-Owned Units: 7
Total Units: 72
Distribution:
U.S. -- 72;
Canada -- 0;
International -- 0
�North America -- Operations in 10 States
�States/Provinces with Greatest Density: 27 in WI, 20 in IL, 4 in FL
Projected New Units Over Next 12 months:14
Franchisee Qualifications:4, 3, 2, 3, 4, 5
(Click here for an explanation)
Registered in Following Registration States: All States Except CA and HI
Average Number of Employees: 5 FT (FT = Full Time, PT = Part Time)
Space Needs: 3,000-10,000 SF; FS, SF
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $50-100K
Total Investment: $200-500K
Average Total Investment: $350.0K
Minimum Net Worth: $300K
Fees
�Franchise: $30K;
�Average Franchise Fee: $30.0K
�Royalty: 5%
�Average Royalty: 5.0%
�Advertising: $300/Mo.
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 5/5
Passive Ownership: Allowed
Area Development Agreements: Yes/Varies
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: No
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 9
On-Going Support: B,C,D,E,G,H,i (Click here for an explanation)
Training: 5-10 Days Corporate Office; 5-7 Days On-Site; On-Going.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
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