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Wild Bird Center
7370 MacArthur Blvd.
Glen Echo, MD 20812-1200
800#: (800) 945-3247
Tel: (301) 229-9585
Fax: (301) 320-6154
E-Mail: [email protected]
Web Site: www.wildbirdcenter.com
Contact: Mr. George H. Petrides, President
A WBCA franchise is more than a store; it is a valued community resource. The story of THE WILD BIRD CENTERS OF AMERICA, Inc. is one of enthusiasm about wild birds and a professional approach to the birding market. The customer enjoys friendly, personal service in a peaceful environment with the feel of a relaxing backyard. The owner provides this service with the help of highly-efficient systems and support.
Franchisor Background
Established: 1985
First Franchise: 1988
Franchise Units: 99
Company-Owned Units: 1
Total Units:100
Distribution:
U.S. -- 98;
Canada -- 2;
International -- 0
> North America -- Operations in 33 States, 1 Province
> States/Provinces with Greatest Density: 9 in MD, 8 in PA, 6 in CO
Projected New Units Over Next 12 months:20
Franchisee Qualifications:5, 4, 2, 4, 2, 5
(for an explanation
click here)
Registered in Following Registration States: All Except HI
Average Number of Employees: 1 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs:1,500-2,400 SF; SC
(for abbreviations click here)
Financial Requirements
Cash Investment: $35-50K
Total Investment: $75-131K
Average Total Investment: $103K
Minimum Net Worth: $150K
Fees
>Franchise: $19.5K;
>Average Franchise Fee: $19K
>Royalty: 3-4.5%
>Advertising: 0%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 5/5x5
Passive Ownership: Discouraged
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 15
On-Going Support: C,d,E,F,G,h (for an explanation click here)
Training: 10 Days Home Office.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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