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Wild Birds Unlimited
11711 N. College Ave., # 146
Carmel, IN 46032-5634
800#: (888) 730-7108
Tel: (317) 571-7100 + 135
Fax: (317) 571-7110
E-Mail: [email protected]
Web Site: www.wbu.com
Contact: Mr. Paul E. Pickett, Dir. Franchise Development
WILD BIRDS UNLIMITED is North America's original and largest group of retail stores catering to the backyard birdfeeding and nature enthusiast. We currently have over 290 stores in the U. S. and Canada. Stores provide birdseed, feeders, houses, optics and nature-related gifts. Additionally, stores provide extensive educational programs regarding backyard birdfeeding. Franchisees are provided an all-inclusive support system.
Franchisor Background
Established: 1981
First Franchise: 1983
Franchise Units: 296
Company-Owned Units:
Total Units: 296
Distribution:
U.S. -- 284;
Canada -- 12;
International -- 0
�North America -- Operations in 42 States, 3 Provinces
�States/Provinces with Greatest Density: 23 in TX, 17 in MI, 15 in IL
Projected New Units Over Next 12 months:15
Franchisee Qualifications:5, 5, 1, 3, 2, 5
(Click here for an explanation)
Registered in Following Registration States: CA,FL,IL,IN,MD,MI,MN,NY,OR,RI,VA,WA,WI,DC
Average Number of Employees: 2 FT, 4 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,400-1,800 SF; FS, SC
(Click here for abbreviations)
Encourage Conversion: N/A
Financial Requirements
Cash Investment: $25-35K
Total Investment: $75-125K
Average Total Investment: $100.0K
Minimum Net Worth: $150K
Fees
�Franchise: $18K;
�Average Franchise Fee: $18.0K
�Royalty: 4%
�Average Royalty: 4.0%
�Advertising: 1%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Not Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: No
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 45
On-Going Support: C,D,E,F,G,H,I (Click here for an explanation)
Training: 6 Days in Indianapolis, IN; 1 Day at Store Site.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
Click here for a sample questionnaire.
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