Business Description

For 101 years, the COLDWELL BANKER (TM) organization has been the premiere provider of full-service real estate. With nearly 3,900 independently and company owned and operated residential real estate offices with 127,000 sales associates globally, the company is an industry leader.

Franchisor Background

Year Established:  1981

Franchising Since:  1981

Operating Units:
Franchised Units:	2,977	76.3%
Company-Owned Units:	926	23.7%
Total Operating Units:	3,903	100.0%
Geographic Distribution: U.S.: 3,337 85.5% In 50 States Canada: 224 5.7% In 0 Canadian Provinces International: 342 8.8% In 0 Foreign Countries   Total: 3,903 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	250
2. Florida	145
3. Texas	153

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$25K
Cash Investment:	$
Total Investment:	$23.5-477.3K
Average Total Investment:	$250K
Fees:
Initial Franchise Fee:	$13-25K
Average Franchise Fee:	$19K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2.5%

Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): 1,000

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	4
Psychological Profile:	4
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	100
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Parsippany, NJ	4 Days
2. On-Site	1-2 Days
3. Internet	Varies
Expansion Plans
Projected New Units Over Next 12 months: U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Coldwell Banker Real Estate.