Business Description

Locally owned and operated since 1957, DAIRY BELLE restaurants have provided quality food that is cooked to order to ensure the satisfaction of each customer. Our menu has expanded from soft-serve cones, hamburgers, fries and soft drinks to now include specialty sandwiches, Mexican food and a variety of soft-serve desserts.

Franchisor Background

Year Established:  1957

Franchising Since:  1981

Operating Units:
Franchised Units:	13	100%
Company-Owned Units:	0	0%
Total Operating Units:	13	100.0%
Geographic Distribution: U.S.: 13 100% In 1 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 13 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	13

Registered in Following Registration States: California

Financial Requirements

Investment:
Minimum Net Worth:	$100K
Cash Investment:	$50-100K
Total Investment:	$50-200K
Average Total Investment:	$125K
Fees:
Initial Franchise Fee:	$12.5K
Average Franchise Fee:	$12K
On-Going Royalty:	4.5%/$600
Average Royalty:	4%
Advertising Fee:	2%

Average Number of Employees: 4 Full-time, 3-10 Part-time

Space Needs (in square footage): 1,500

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	3
Specific Industry Experience:	4
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Existing Franchisee's Restauran	2-3 Weeks
2. New Franchisee's Restauran	2-3 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 2 U.S.: Yes, Northern CA Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Dairy Belle Freeze.