Business Description

Leader in teaching English to the world. Franchises English-language schools overseas, students learn business English, conversational English, TOEFL and other programs. Franchisees also offer study-abroad programs and university placement assistance.

Franchisor Background

Year Established:  1956

Franchising Since:  1978

Operating Units:
Franchised Units:	51	60%
Company-Owned Units:	34	40%
Total Operating Units:	85	100.0%
Geographic Distribution: U.S.: 34 40% In 21 States Canada: 1 1.2% In 1 Canadian Provinces International: 50 58.8% In 0 Foreign Countries   Total: 85 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	5
2. Florida	2
3. New York	2

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$100-300K
Total Investment:	$100-300K
Average Total Investment:	$200K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	0%

Average Number of Employees: 6-20 Full-time, 0 Part-time

Space Needs (in square footage): Feasible

Preferred Sites:

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	4
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	65
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Princeton, NJ	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: U.S.: No Canada: No Overseas: Yes, Case by Case Basis	Request Franchisor Info   Submit an online form to receive information from ELS Language Centers.