Since 1971, ERA Real Estate has been guiding people through the process of buying or selling their homes�one of the most important financial commitments they will ever make. A leading franchised brokerage networks with franchisees in 35 countries and territories, ERA Real Estate is made up of more than 38,700 brokers and sales associates. ERA Real Estate strives to offer customers everything that they could need or want.

ERA Real Estate maintains an award-winning website that allows buyers and sellers to access homes for sale using a virtual open house for every listing. ERA Real Estate was the first real-estate franchise to provide nationwide home warranties with its Home Protection Plan, which guards against unexpected repairs. ERA� also offers the Sellers Security Plan, a program that offers sellers a guaranteed price and sale date. In addition, ERA� clients have help with every aspect of their move and benefit from ERA Real Estate�s partnerships with moving companies, hotels and other services.

 

Investment Required
The fee for an ERA� franchise ranges from $12,500 to $20,000 depending on the size of the market.

ERA Real Estate provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

On-Going Expenses
ERA� franchisees pay a royalty fee equal to 6% of gross revenue (minimum fees range from $304 to $607 depending on market size) and an advertising fee equal to 2% of monthly gross revenues (a monthly minimum of $323 and maximum of $1,115). Other ongoing fees include an assignment fee of $5,000.

What You Get�Training and Support
The ERA� Top Gun Academy provides ERA� Sales Associates with eight weeks of intensive training in customer-service skills, presentations and techniques. Franchisees receive an online storefront on ERA.com, which allows them to post property details and office profiles and links to a personal website. Franchisees also receive exclusive access to local marketing materials, incentive programs, powerful prospecting tools and more. A franchisee-only Web site offers the latest news, training and marketing resources, while the ERA� On-Line Advertiser provides all kinds of media advertising templates that can be customized for each franchisee.

ERA Real Estate offers personalized, targeted programs for niche properties, such as the ERA� International Collection for luxury properties, the ERA� Historical Real Estate Program for historical properties and the ERA� Hispanic Marketing program for the burgeoning Latino market. A national public relations program and nationwide advertising on TV, on the radio and in print strengthen the brand and give ERA� franchisees more exposure and recognition.

Territory
ERA Real Estate does not grant exclusive territories.