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Great Wraps
4 Executive Park E., # 315
Atlanta, GA 30329
      Top100

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Business Description

GREAT WRAPS is the #1 Hot Wrapped Sandwich & Grilled Sub Franchise, and is experiencing rapid growth. That's because we offer a franchise opportunity that is unique and proven . . . and provides tremendous growth potential. We feature a powerful menu that is fresher and tastier than traditional fast food . . . and our Great Wraps Spice Bar lets customers custom-flavor their fries. No one else offers this level of choice. Our operation is extremely efficient, and is so simple to learn, you don't even need prior food experience.

Franchisor Background

Year Established:  1978

Franchising Since:  1986

Operating Units:

Franchised Units:

86

98.9%
Company-Owned Units:11.1%
 
Total Operating Units:
87
100.0%
 
Geographic Distribution:
U.S.:87100%In 23 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
87
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Virginia8
2. Florida8
3. Georgia29

Registered in Following Registration States: California, Illinois, Maryland, Michigan, New York, Virginia

Financial Requirements

Investment:
Minimum Net Worth: $250K
Cash Investment:$70-80K
Total Investment:$228-335K
Average Total Investment:$280K
 
Fees:
Initial Franchise Fee:$22.5K
Average Franchise Fee:$22K
On-Going Royalty:5.5%
Average Royalty:5%
Advertising Fee:.5%
 
Average Number of Employees: 5 Full-time, 6 Part-time

Space Needs (in square footage): 600-2,000

Preferred Sites: Strip Center, Regional Mall

Other Sites: Airport, University

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:3
Specific Industry Experience:3
Formal Education:3
Psychological Profile:4
Personal Interview(s):4
 
Terms of Contract
 
Term of Initial Contract:15 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 13
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Ad Slicks, Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 
Training:
1. Atlanta, GA2 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 35

U.S.:

Yes, NE, SE, SW, MW
Canada:No
Overseas:No
Submit an online form to receive information from Great Wraps.
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