Interiors by Decorating Den has been the world�s premier interior-decorating franchisor since 1969. Franchisees enjoy using their imaginations to transform rooms, and they have the skills and flexibility to incorporate clients� original furniture, style preferences and budget into their tasks. Designers work with windows, trims, floor coverings, wall hangings and more to create the homeowner�s dream room�or dream house. Clients often begin by wanting to transform one room, and positive results encourage them to rework with the rest of their homes. Designers can also provide custom upholstery, bedding, lighting and other accessories to complete a client�s vision.

Interiors by Decorating Den has a conveniently mobile showroom�the ColorVan�that brings a large selection of home furnishings and materials right to a customer�s home. Increasing numbers of people are looking for a way to transform their house into a sanctuary, and Interiors looks to fulfill all of their house decorating, supplying and consulting needs.

 

Investment Required
The fee for an Interiors by Decorating Den franchise is $29,900.

Interiors by Decorating Den provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

On-Going Expenses
Interiors by Decorating Den franchisees pay a service fee equal to 7% to 9% of gross sales and a national marketing fund fee equal to 4% of gross sales or a minimum of $100 per month.

What You Get�Training and Support
Franchisees begin with a 45-day home-study preparation program that instructs them in the basics of interior-design principles, home furnishings, sales and marketing strategies and business management skills. This is followed by the Professional Decorating and Sales School, two weeks of classroom training at corporate headquarters� Lifestyle University. Following the two weeks of school, there are twelve modules of training called �Directions.� Each module focuses on a different aspect of the business (marketing, window treatments, furniture, etc.). Ongoing training includes updates on new products and trends, follow-up sessions, regional meetings and annual conferences. Additional classes on sketching, in-home sales, lifestyle design and furniture are also offered. Franchisees also receive access to an exclusive franchisee intranet, a variety of business management software and product guarantees.

Local advertising materials are updated monthly and are available online, and a national advertising program works with publications such as Better Homes and Gardens and Good Housekeeping. Partnerships with many major home furnishings manufacturers give franchisees abundant resources and a broad product selection to offer clients, as well as supplies not typically available to independent decorators.

Territory
Interiors by Decorating Den grants exclusive territories.