Business Description

Unique ground-floor specialty retailing opportunity in booming latex novelty aid business. Complete line of proprietary products. Turn-key package includes lease negotiation, fully stocked inventory, in-store merchandising/display. On-going support. LATEX CITY is ideal for aggressive couples. This is not smut - but a highly profitable, high-margin, fully legal business.

Franchisor Background

Year Established:  1972

Franchising Since:  1986

Operating Units:
Franchised Units:	26	86.7%
Company-Owned Units:	4	13.3%
Total Operating Units:	30	100.0%
Geographic Distribution: U.S.: 25 83.3% In 17 States Canada: 2 6.7% In 1 Canadian Provinces International: 3 10% In 0 Foreign Countries   Total: 30 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Oregon	2
2. New York	3
3. California	3

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$
Cash Investment:	$65K
Total Investment:	$85-235K
Average Total Investment:	$160K
Fees:
Initial Franchise Fee:	$15K
Average Franchise Fee:	$15K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees: 2 Full-time, 0 Part-time

Space Needs (in square footage): 1,000-1,400

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Headquarters	3 Weeks
2. Plant	1 Week
3. On-Site	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 10 U.S.: Yes, All United States Canada: Yes, Major Cities Overseas: No	Request Franchisor Info   Submit an online form to receive information from Latex City.