Business Description

Moka House offers a unique coffee house experience, focusing on superior coffee and service in a relaxed, inviting setting. Since 1992, Moka House has been providing a wide selection of organic, certified fair trade and bird-friendly coffees to its loyal patrons. Through company maturing, growth and refinement, Moka House is now positioned to award the licensed use of its name, distribution channels, processes and procedures to franchise operators meeting necessary skill sets and requirements.

Franchisor Background

Year Established:  1992

Franchising Since:  2004

Operating Units:
Franchised Units:	2	40%
Company-Owned Units:	3	60%
Total Operating Units:	5	100.0%
Geographic Distribution: U.S.: 0 0% In 0 States Canada: 5 100% In 1 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 5 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. British Columbia	5

Registered in Following Registration States: Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$400K
Cash Investment:	$75K
Total Investment:	$125-250K
Average Total Investment:	$187K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	8%
Average Royalty:	8%
Advertising Fee:	2%

Average Number of Employees: 4 Full-time, 7 Part-time

Space Needs (in square footage): 1,000

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	3
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Not Applicable
Training:
1. Corporate Headquarters	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 5 U.S.: No Canada: Yes, British Columbia and Alberta Overseas: No	Request Franchisor Info   Submit an online form to receive information from Moka House Coffee.