Motel 6 is a true American icon, offering clean and comfortable rooms for an excellent value. It enjoys stronger brand awareness than any other budget-lodging brand as well as high guest loyalty. Motel 6 first set up shop in 1962, and since then its motels have set themselves apart from the competition by being budget-priced, yet functional and modern.

Motel 6 accommodates value-conscious travelers, and also caters to seniors, families with young children, students, military personnel, international travelers and even pets. Motel 6 was acquired by Accor in 1990, and now has its name on more than 845 properties and 87,000 rooms. Motel 6 is now the largest company-owned and company-operated budget-lodging chain in the United States.

 

Investment Required
The fee for a Motel 6 franchise is $25,000.

Motel 6 provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

On-Going Expenses
Motel 6 franchisees pay a royalty fee equal to 4% of gross room revenue and a marketing and reservation contribution fee equal to 3.5% of gross room revenue.

What You Get�Training and Support
Franchisees and managers receive initial and ongoing training at the Accor Academie campus in Carrollton, Texas, and through Element K computer classes. Curriculums available include classes for the first-time operator or the experienced hotelier. Accor also offers the Ambassador Program, part of Accor�s commitment to diversity, which offers potential hotel operators of diverse backgrounds industry assistance. Through the Ambassador program, franchisees learn the lodging trade from a proven operator and receive support in construction, architecture, marketing and hotel operations.

Motel 6 manages smart marketing programs like the �Click 6� Internet promotion, as well as strategic partnerships with Visa and American Express. As part of Accor, Motel 6 franchisees yield the purchasing power � and pocket the subsequent savings � of a family of 4,000 hotels.

Territory
Motel 6 grants exclusive territories.