Toronto,
Canada – WSI, leading e-Business solution provider
for small and medium sized businesses and the world’s #1
Internet Services franchise is pleased to announce the appointment
of Ken Dobell to the position of Vice-President, Marketing –
Franchise Development.
“With his award-winning creative background and hands-on
expertise in designing and executing complex integrated marketing
campaigns, Ken makes a valuable addition to our talented executive
team," announced WSI President Ron McArthur. "As WSI
continues its path of impressive growth and market leadership,
Ken will be instrumental in strengthening our Franchisee Selection
Process and strengthening our brand across key market segments
around the globe."
Mr. Dobell is a highly qualified advertising communications professional
with over a decade’s experience in integrated employer branding
and online marketing. Prior to joining WSI, he held a number of
senior management roles within the global interactive function
of Monster Worldwide, both in Canada and across Europe. Monster
Worldwide’s flagship brand, Monster.com, is among the most
visited locations on the Internet, with over 50 million registered
users across a global network of 25 local language and content
sites.
As one of the top 10 Global Franchises in the world, according
to Entrepreneur Magazine, WSI’s success can be largely attributed
to the exceptional caliber and professionalism of its International
network of Internet Consultants. WSI’s secret for identifying
the best-of-the-best lies in the company’s unique and proprietary
Franchise Selection Process. This process has been designed to
ensure that the characteristics of high performing franchisees
are used in attracting and selecting new franchisees.
In 2006 WSI’s strategy is to further build on its unique
Franchisee Selection Process. “As a key addition to the
management team, Ken will be working closely with our Internet
Consultant Advisory Council (ICAC), and our Franchise Development
team to further strengthen what has become one of our key competitive
advantages” declared Mr. McArthur. “The caliber of
our Franchisees is what sets us apart from other companies and
we are looking forward to Ken helping us further enhance our industry
leading processes as we continue globalizing our powerful franchise
brand.”
About WSI
Through its network of over 1000 offices in 87 countries, WSI
delivers thousands of e-business solutions to small and medium
sized businesses annually. Headquartered in Toronto, Canada, WSI
provides affordable Internet related services and technologies
that deliver maximum return on investment for businesses the world
over. With the support and cooperation of charitable organizations,
its employees, franchise network, suppliers and customers, WSI
aims to help make child poverty history through its global outreach
program.
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