Toronto,
Canada
Today, WSI, a global leader in providing Internet Consulting services
to small and medium-sized businesses announced the appointment of
Ms. Marcia Scott as its new Vice President of Marketing.
“Marcia brings with her a wealth of marketing experience for
both business to business and business to consumer marketing”
announced Louis Zalany, WSI’s Chief Executive Officer, “and
we’re very excited about harnessing this expertise to significantly
expand our product and service sales to our small to medium sized
business clients the world over.”
Most recently as the AVP of Strategic Marketing for Manulife Financial’s
Affinity Markets business unit, Marcia was responsible for developing
and delivering “needs” driven products using integrated
direct marketing techniques including direct mail, response advertising,
telemarketing and internet to Canadians.
Throughout her 8 years with Manulife Financial, Marcia has played
a key role in developing innovative products and leading edge ways
to deliver insurance to consumers and small businesses via sponsors
such as professional associations, retailers, financial institutions,
alumni and retiree organizations.
Prior to her role with Manulife, Ms. Scott has had several senior
marketing roles including North American Life and American Express,
where she honed her direct and database marketing skills.
A well known leader in the field of direct marketing, Ms. Scott
is a member of the Canadian Marketing Association’s (CMA)
Privacy and Ethics committee and Chair of the 2004 CMA Privacy Conference.
She is also a member of the Direct Marketing Association (DMA).
“We are thrilled to have an executive of Marcia’s caliber
join our management team!” announced Ron McArthur, WSI’s
Chief Operating Officer. “The extent of our executive search
and the addition of Marcia to the WSI management team exemplify
our strong commitment to market expansion via customer-focused growth
and to bring our strong portfolio of leading edge internet solutions
to small and medium sized businesses the world over.”
About WSI
WSI, headquartered in Toronto, Canada, is ranked the #1 Internet
Services Businesses in the world and the 14th fastest-growing Franchise
in the United States. With systems that have been developed, utilized
and proven by over 700 Internet Consultants in 87 countries worldwide,
WSI delivers thousands of e-business solutions to small- and medium-sized
businesses annually.
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