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Huntington Learning Center
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Huntington Learning Center
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Huntington Learning Center
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  Year Established:   1977    1977    1977 
               
  Franchising Since:   1985    1985    1985 
               
  OPERATING UNITS:            
               
  Franchised Units:   284    284    284 
               
  Company-Owned Units:   34    34    34 
               
  Total Operating Units:   318    318    318 
               


  Financial Requirement
 
  INVESTMENT:            
               
  Minimum Net Worth:   $250K    $250K    $250K 
               
  Cash Investment:   $60K    $60K    $60K 
               
  Total Investment:   $203-393.75K    $203-393.75K    $203-393.75K 
               
  Average Total Investment:   $300K    $300K    $300K 
               
  FEES:            
               
  Initial Franchise Fee:   $43K    $43K    $43K 
               
  Average Franchise Fee:   $43K    $43K    $43K 
               
  On-Going Royalty:   8%/$1.5K Min.    8%/$1.5K Min.    8%/$1.5K Min. 
               
  Average Royalty:   8%    8%    8% 
               
  Advertising Fee:   2%/$500 Min    2%/$500 Min    2%/$500 Min 
               
  Average Number of Employees:   2-4 Full-time, 12-20 Part-time    2-4 Full-time, 12-20 Part-time    2-4 Full-time, 12-20 Part-time 
               
  Space Needs (in square footage):   2,000-2,500    2,000-2,500    2,000-2,500 
               
  Preferred Sites:   Storefront, Strip Center, Regional Mall    Storefront, Strip Center, Regional Mall    Storefront, Strip Center, Regional Mall 
               
  Other Sites:   Not Applicable    Not Applicable    Not Applicable 
               
  Encourage Conversions?   Yes    Yes    Yes 
               
  Earnings Claims Provided?:   Yes    Yes    Yes 
               
  Listed in the SBA Registry?:   No    No    No 
               


  Terms of Contract
 
               
  Term of Initial Contract:   10 Year(s)    10 Year(s)    10 Year(s) 
               
  Term of Renewal Period:   10 Year(s)    10 Year(s)    10 Year(s) 
               
  Passive Ownership:   Not Allowed    Not Allowed    Not Allowed 
               
  Area Development Agreements?   Yes, for 1 Year(s)    Yes, for 1 Year(s)    Yes, for 1 Year(s) 
               
  Sub-Franchising Contracts?   No    No    No 
               
  Franchisees Allowed to Expand Within Territory?   No    No    No 
               


  Support and Training
 
               
  International Franchise Association:   Yes    Yes    Yes 
               
  Canadian Franchise Association:   No    No    No 
               
  Franchisee Association/Member:   No    No    No 
               
  Size of Corporate Staff:   100    100    100 
               
  Site Selection Assistance?   Yes    Yes    Yes 
               
  Lease Negotiation Assistance?   Yes    Yes    Yes 
               
  Financial Assistance?   No    No    No 
               
  MARKETING SUPPORT:            
               
  Co-Op Advertising:   Yes    Yes    Yes 
               
  National Advertising:   Yes    Yes    Yes 
               
  Regional Advertising:   No    No    No 
               
  Local Advertising:   No    No    No 
               
  Marketing Materials:   Ad Slicks, Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads    Ad Slicks, Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads    Ad Slicks, Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads 
               
  Additional Services:   Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases    Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases    Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases 
               
  Other Marketing Support:   Individual Websites / Field Marketing Support    Individual Websites / Field Marketing Support    Individual Websites / Field Marketing Support 
               
  ON-GOING SUPPORT:            
               
  Central Data Processing:   Not Applicable    Not Applicable    Not Applicable 
               
  Central Purchasing:   Not Applicable    Not Applicable    Not Applicable 
               
  Field Operation Evaluation:   Included in Fees    Included in Fees    Included in Fees 
               
  Field Training:   Included in Fees    Included in Fees    Included in Fees 
               
  Initial Store Opening:   Included in Fees    Included in Fees    Included in Fees 
               
  Inventory Control:   Included in Fees    Included in Fees    Included in Fees 
               
  Franchisee Newsletter:   Included in Fees    Included in Fees    Included in Fees 
               
  Regional or National Meetings:   At Additional Cost    At Additional Cost    At Additional Cost 
               
  800 Telephone Hotline:   Included in Fees    Included in Fees    Included in Fees 
               
  TRAINING:            
               
  Training 1   Oradell, NJ (Corporate Headquarters)    Oradell, NJ (Corporate Headquarters)    Oradell, NJ (Corporate Headquarters) 
               
    5 Weeks    5 Weeks    5 Weeks 
               
  Training 2   Regional    Regional    Regional 
               
    On-Going    On-Going    On-Going 
               


  Expansion Plans
 
               
  Projected New Units Over Next 12 months:   80    80    80 
               
  U.S.:   Yes, Contiguous US    Yes, Contiguous US    Yes, Contiguous US 
               
  Canada:   No    No    No 
               
  Overseas:   No    No    No 
               
 
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