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ServiceMaster Clean: Build on a Strong Foundation

ServiceMaster Clean has been a leader in franchising for over 50 years. The company has grown from simple rug cleaning to a diverse set of business opportunities including commercial cleaning, janitorial services, residential cleaning, and disaster restoration for residences and businesses. This variety of licenses allows you to build a business in the field that best suits your interests and skills.

Janitorial Services franchise - a business providing janitorial services to office buildings, retail centers, schools and other institutions on a daily, weekly or monthly basis
Commercial Cleaning franchise - a business providing regular carpet maintenance and specialty cleaning services to the management or tenants of any commercial or institutional building
Disaster Restoration franchise - a business providing cleaning and pack out services for residential and commercial property losses due to fire, water or smoke damage.
Residential Cleaning Services franchise - a business specializing in the cleaning of carpets, upholstery, floors and walls in homes, apartments and condominiums

ServiceMaster Clean fosters a culture of support

With over 4,000 business owners in nine countries, ServiceMaster Clean has an established network of fellow service providers who are committed to help you. For example, Charles Horton, an 18-year ServiceMaster Clean African-American owner in Oberlin, Ohio built his business and then financially helped establish several other owners in Cleveland, Ohio. "I grew up on the East side of Detroit, and I'm one of those kids who made it," says Horton. "I didn't have a lot of money, but I was able to build a successful business with ServiceMaster Clean and I want to share the things I have learned," he adds. Horton, a community leader with ties to The Rotary Club, The Urban League, The Exchange Club, Lorraine Community Foundation, Board of Trustees for his church and many other organizations exemplifies the corporate objectives established by The ServiceMaster Company.

ServiceMaster Clean Objectives

To Honor God in all we do
To Help people develop
To Pursue excellence
To Grow profitably

For Maury Mungin, the corporate staff have also been an important resource. "The regional management office is always there for you. Whatever you need, whenever you need it, they respond," he says. In business for himself since 1997, Mungin has benefited from such help as financing equipment and providing information quickly that can help him provide prompt, appropriate service to his customers. "I didn't have a lot of capital and no real knowledge of how to run a business," he recalls about his early days. "My regional manager sent people from his office to help me set up and organize my business. He wanted me to succeed. He had come here from another country, so he understands what it is like to be perceived as a minority."

ServiceMaster Clean — highest quality brand in the business

In addition to its unique philosophy built around servant leadership, ServiceMaster Clean is exceptional for the size and focus of its parent company. The ServiceMaster Company is a Fortune 500 company with customer revenues of approximately $5.1 billion. The firm owns well-respected brands such as Terminix, TruGreen ChemLawn, American Residential Services, Rescue Rooter, Merry Maids, American Home Shield, AmeriSpec, Furniture Medic and ServiceMaster Clean.

ServiceMaster Clean itself is the best known brand in the cleaning industry, based on national research that shows the brand is 75% more recognized than the nearest cleaning competitor. This provides an important benefit to ServiceMaster Clean owners. According to Charles Horton, "Many times when people think about self employment, they go into it undercapitalized," he comments. "It can take several years before you are comfortable with whether you are going to make it long term. But with ServiceMaster Clean, things can happen faster. Because it is a well known name, it becomes much easier to generate new business, and establish relationships with organizations who want to be associated with other quality organizations."

Within the franchising industry, ServiceMaster Clean consistently maintains a high profile and strong recognition. Recently ranked within the Top 20 out of 500 franchises surveyed by Entrepreneur magazine, and #2 for home-based businesses, it has also been named the #1 franchise by Success magazine.

The professionalism and quality of the ServiceMaster Clean company is apparent in its training, marketing and products and equipment.

New owners participate in two-week intensive training at a state-of-the-art training center in Memphis, Tennessee. An easy-to-use online manual provides over 100,000 pages of searchable text for training staff. Ongoing training is available at the company's annual convention along with regional seminars to keep up-to-date on trends and products in the cleaning industry.

National advertising and customizable marketing materials ensure the ServiceMaster Clean identity continues to grow. Marketing programs include national television advertising, targeted direct mail, professional brochures and a website that can be easily customized to market your business locally. In addition, ServiceMaster Clean owners benefit from a centralized 1-800-WE SERVE call center available 24 hours a day through The ServiceMaster Home Service Center.

Proprietary products developed for maximum performance at the best possible price are also part of the benefits you receive as a ServiceMaster Clean owner.

ServiceMaster Clean focuses on your growth

ServiceMaster Clean President Mike Isakson, who established and built both a ServiceMaster Clean and a Merry Maids business over a 13-year period, says, "The bottom line for me is that we're here to serve our owners. When they grow, we grow." Isakson is one of many managers at ServiceMaster Clean who have come from the ranks of franchise owners. In fact, 75% of the upper management team has owned or worked in a ServiceMaster franchise.

Maury Mungin has seen this in the way ServiceMaster Clean helps its owners function as true entrepreneurs. "The reality is, compared to other franchises that might look similar, ServiceMaster Clean gives you by far the most independence," he says. This allows owners to generate the kind of customers, revenues and relationships that suit their needs - and that they truly own.

Jorge Valdes, noted for his national ministry to young people at risk called Coming Clean, began a ServiceMaster Clean franchise with his wife Sue and other family members, as a way to generate family income. "If you commit yourself to the organization and just follow the directions they provide, there is really a strong structure there for success," he believes. "You are really standing on the shoulders of giants," he says, "and that allows you to be part of something big - not just a little business." As former Rookies of the Year, he and Sue have grown their business from operating out of their basement to a large office and training facility that supports their cleaning and restoration operations, as well as provides seminars on disaster restoration techniques - in just three years.

Isakson and Vice President for Market Development David Messenger have also brought focus to increasing diversity among business owners.

"Our businesses serve a broad cross section of North America, and our employees come from a variety of backgrounds," comments Messenger. "We think it is important to reflect this diversity in our mix of owners." Minority entrepreneurs receive a discount on start-up costs, and qualified candidates are eligible to finance up to 80% of the total investment as well. The ServiceMaster Acceptance Company (SMAC) also offers franchise owners continual financial assistance, capital loans and vehicle loans.

Opportunities are available nationwide. Call 1-800-RUN-YOURS or visit the website at www.ownafranchise.com.

Furniture Medic - Another Growth Opportunity from ServiceMaster

Another franchise within the ServiceMaster family also offers opportunities for growth in both the residential and commercial sectors.

Furniture Medic, a growing brand with over 600 franchises worldwide, is the #1 leader in restoration and repair of wood surfaces and furniture. Significant training and technical support are provided for all owners, so woodworking experience is not required. This unique business can generate revenue from a variety of sources, including residential customers, insurance adjusters, moving and storage companies, hotels, restaurants, office buildings and more.

Opportunities are available nationwide. Call 1-800-RUN-YOURS or visit the website at www.furnituremedicfranchise.com.

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