HOW TO BUY AND MANAGE A FRANCHISE, Mancuso and Boroian, Simon & Schuster. 1993. 287 pp. $11.00. Item #11.

If your objective is to either be your own boss or to expand a business you already own, you should seriously consider franchising. The authors share their expert advice on purchasing, owning and operating a franchise. Keen insights into the mechanics and advantages of franchising. Good starter book.