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Home >> Retail Stores >> Retail Stores - General
Business Description
Russell Watergardens & Koi is the world’s first professional pond and water feature equipment, Koi and supply galleria superstore franchise program! Our Benefit Advantage • Exclusive equipment and products • FUN franchise • Exclusivity that limits your competition • Destination format that draws customers from great distances • Retail/Wholesale/Install/Service • Filtration equipment, pumps, plumbing, underwater lighting, algae prevention, maintenance supplies, water plants, fish pharmacy, Koi & pond fish • Underserved market with outstanding growth potential • Exceptional training and support
Franchisor Background
Year Established: 1997
Franchising Since: 2008
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: Florida, Oregon, Rhode Island, Washington
Financial Requirements
Average Number of Employees: 4 Full-time, 4 Part-time
Space Needs (in square footage): 2,000 SF Interior Min: 10,000 SF Exterior
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: No
Russell Watergardens & Koi is the world’s first professional pond and water feature equipment, Koi and supply galleria superstore franchise program! Our Benefit Advantage • Exclusive equipment and products • FUN franchise • Exclusivity that limits your competition • Destination format that draws customers from great distances • Retail/Wholesale/Install/Service • Filtration equipment, pumps, plumbing, underwater lighting, algae prevention, maintenance supplies, water plants, fish pharmacy, Koi & pond fish • Underserved market with outstanding growth potential • Exceptional training and support
Franchisor Background
Year Established: 1997
Franchising Since: 2008
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 0 | 0% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 1 | 100% | |||||||||||||||||||||||||||||
Total Operating Units: | 1 | 100.0% | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||
States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Washington | 1 |
Registered in Following Registration States: Florida, Oregon, Rhode Island, Washington
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $350K |
| Cash Investment: | $90K |
| Total Investment: | $237 - 421.2K |
| Average Total Investment: | $329K |
| Fees: | |
| Initial Franchise Fee: | $35K |
| Average Franchise Fee: | $35K |
| On-Going Royalty: | 6% |
| Average Royalty: | 6% |
| Advertising Fee: | 1% |
Space Needs (in square footage): 2,000 SF Interior Min: 10,000 SF Exterior
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: No
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 3 | ||||||||
| Formal Education: | 2 | ||||||||
| Psychological Profile: | 4 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 5 Year(s) | ||||||||
| Term of Renewal Period: | 5 Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | Yes, for 5 Year(s) | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | No | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | No | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | No | ||||||||
| Size of Corporate Staff: | 0 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | Yes | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | Brochures, Catalogs, Direct Mailers, Emails, Promotional Items | ||||||||
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Online Extranet | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Not Applicable | ||||||||
| Regional or National Meetings: | At Additional Cost | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Corporate headquaters | 4 weeks | ||||||||
| 2. Franchise location | 2 weeks | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Russell Watergardens & Koi.
• Franchise Video • Marketing Brochure • Pre-Qualifier Application |
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