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Century 21 Real Estate
With more than 120,000 broker and sales associates worldwide, the Century 21 Real Estate System is the world's largest residential real estate organization, providing comprehensive training, management, administrative and marketing support for its members.
Franchisor Background
Year Established:
1971
Franchising Since:
1972
Operating Units:
Franchised Units:
7,705
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
7,705
100%
Geographic Distribution:
U.S.:
3,456
44.9%
In 50 States
Canada:
0
0%
In 0 Canadian Provinces
International:
4,249
55.1%
In 0 Foreign Countries
______
_____
Total:
7,705
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
433
2. Florida
275
3. Texas
242
Registered in Following Registration States:
California, Hawaii, Illinois, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$75K
Cash Investment:
$10-25K
Total Investment:
$22-522K
Average Total Investment:
$268K
Fees:
Initial Franchise Fee:
$25K
Average Franchise Fee:
$25K
On-Going Royalty:
6%
Average Royalty:
6%
Advertising Fee:
2%
Average Number of Employees:
Varies Full-time, 0 Part-time
Space Needs (in square footage):
1000
Preferred Sites:
Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
444
Site Selection Assistance?
No
Lease Negotiation Assistance?
No
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
