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Learning Express
 

Largest franchisor of specialty toy stores in the United states, currently operating in 26 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.

Franchisor Background

Year Established:

  1987

Franchising Since:

  1990

Operating Units:

Franchised Units:146 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:146 100%  
 

Geographic Distribution:

U.S.:146 100% In 26 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:146 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida12
2. New Jersey13
3. Texas14

Registered in Following Registration States:

   California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$300K
Cash Investment:$100-125K
Total Investment:$207.5-384.5K
Average Total Investment:$296K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:NR

Average Number of Employees:

   2 Full-time, 8-10 Part-time

Space Needs (in square footage):

   2,500-3,000

Preferred Sites:

   Free-standing Building, Regional Mall

Other Sites:

   Lifestyle Centers, Grocery Centers, Town Centers

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:25
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Catalogs, Direct Mailers, Emails
Additional Services:In-house Marketing
Other Marketing Support:Postcards, other as needed
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Home Office8 Days
2. On-Site4 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:3
Specific Industry Experience:2
Formal Education:3
Psychological Profile:1
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   10-20
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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