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Marble Slab Creamery
 

Retail ice cream stores, featuring super-premium homemade ice cream, cones baked fresh daily, frozen yogurt, frozen pies and cakes, homemade cookies and brownies and specialty coffees. Ice cream is custom-designed for customer on frozen marble slab and made daily in the store.

Franchisor Background

Year Established:

  1983

Franchising Since:

  1984

Operating Units:

Franchised Units:299 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:299 100%  
 

Geographic Distribution:

U.S.:230 76.7% In 30 States
Canada:51 17% In 4 Canadian Provinces
International:19 6.3% In 5 Foreign Countries
 ______ _____  
Total:300 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California60
2. Florida40
3. Texas150

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$75K
Total Investment:$220K-381.5K
Average Total Investment:$240K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:2%

Average Number of Employees:

   2 Full-time, 8 Part-time

Space Needs (in square footage):

   500-1,800

Preferred Sites:

   Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:135
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Franchisor Location10 Days
2. Franchisee Site6 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:3
Specific Industry Experience:1
Formal Education:3
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:8
Asian-American:25
Hispanic:5
Native American:0
Other:62
Specific Minority:Financing Referrals, Lease Negotiations, Managerial Training, Mentoring

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   120
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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