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We are the global brand leader in direct access trading education for: stocks, futures and options. All students earn tuition rebates from a choice of five (5) brokers. Our classes are delivered via Web, CDROM and classroom experiences. OTA won the Voyager Award from Technology Investor Magazine for Education Excellence.
Franchisor Background
Year Established: 1997
Franchising Since: 2004
Operating Units: |
| Franchised Units: | 10 | | 90.9% | | |
| Company-Owned Units: | 1 | | 9.1% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 11 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 7 | | 63.6% | | In 6 States |
| Canada: | 1 | | 9.1% | | In 1 Canadian Provinces |
| International: | 3 | | 27.3% | | In 3 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 11 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. California | 2 | | 2. New York | 1 | | 3. Texas | 2 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment: |
| Minimum Net Worth: | $200K |
| Cash Investment: | $50-100K |
| Total Investment: | $200-250K |
| Average Total Investment: | $225K |
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Fees: |
| Initial Franchise Fee: | $65-190K |
| Average Franchise Fee: | $127K |
| On-Going Royalty: | 10% |
| Average Royalty: | 10% |
| Advertising Fee: | 3% |
Average Number of Employees: 2 Full-time, 3 Part-time
Space Needs (in square footage): 3,000
Preferred Sites:
Other Sites: Office Bldg.
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 12 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Direct |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | Yes |
| Regional Advertising: | No |
| Local Advertising: | Yes |
| Marketing Materials: | Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Radio Ads, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | At Additional Cost |
| Central Purchasing: | Not Applicable |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Instructors at Irvine, CA | 2 Weeks Plus 2 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 3 |
| General Business Experience: | 4 |
| Specific Industry Experience: | 2 |
| Formal Education: | 4 |
| Psychological Profile: | 5 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 5 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 0 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 12
| U.S.: | Yes, All United States |
| Canada: | Yes, All Canada |
| Overseas: | Yes, Europe First, then Asia |
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