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Eye Level
- Daekyo America, Inc.
Ridgefield Park, NJ 07660
- (888) 835-1212
- Mr. Xavier Kim, Vice President of Franchising
- [email protected]
Eye Level is a systematic, individualized program that caters to students of all abilities utilizing a unique and proven learning method. With the support, services, and materials provided by its parent company Daekyo, Eye Level franchisees across the country have made their business ownership dreams a reality.
Franchisor Background
Year Established: 1976
Franchising Since: 1991
Operating Units
| Franchised Units | 589 | 48.7% |
|---|---|---|
| Company-Owned Units | 620 | 51.3% |
| Total Operating Units | 1,209 | 100% |
Geographic Distribution
| USA | 231 | 19.1% | In 47 States |
|---|---|---|---|
| Canada | 3 | 0.2% | In 1 Provinces |
| International | 975 | 80.6% | In 16 Foreign Countries |
| Total | 1,209 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | 44 |
|---|---|
| Franchises Owned by Multi-Unit Operators | 107 |
North American Unit Density
| Density | Units |
|---|---|
| New York | 36 |
| New Jersey | 35 |
| Illinois | 28 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | No |
| Size of Corporate Staff | 35 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | No |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | No |
| Regional Advertising | Yes |
| Local Advertising | Yes |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | Included |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Company Headquarters in Ridgefield Park, NJ | 9 Days |
Financial Requirements
Investment
| Minimum Net Worth | $150K |
|---|---|
| Cash Investment | $75K |
| Total Investment | $68.1-135.1K |
| Average Total Investment | $102K |
Fees
| Initial Franchise Fee | $20K |
|---|---|
| Average Franchise Fee | $20K |
| On-Going Royalty | $36-29/Student |
| Average Royalty | N/A |
| Advertising Fee | $1/Student-Subject |
Site Information and Requirements
| Average Number of Full-Time Employees | N/A |
|---|---|
| Average Number of Part-Time Employees | N/A |
| Space Needs (in square feet) | 1,000-1,200 |
| Preferred Site Types | N/A |
| Other Site Types Allowed | Retail |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | No |
| Listed in the SBA Registry? | Yes |
Franchisee Qualifications
| Financial Net Worth | 2 |
|---|---|
| General Business Experience | 2 |
| Specific Industry Experience | 5 |
| Formal Education | 2 |
| Psychological Profile | 2 |
| Personal Interviews | 1 |
Terms of Contract
| Term of Initial Contract | 5 |
|---|---|
| Term of Renewal Period | N/A |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
Yes, for 5 years |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
| Projected New Units Over Next 12 Months | 102 |
|---|---|
| USA | Yes, CA, TX, GA, FL, NY, NJ, CT, PA, VA, NC, IL WI, MO, MA |
| Canada | Yes, Ontario |
| Overseas | Yes, Australia, England |
