Gymboree Play & Music

  • Gymboree Play Programs, Inc.
  • GYMB
500 Howard St.
San Francisco, CA 94105
  • (877) 449-6932 / (415) 278-7925
  • (415) 278-7452 (Fax)

GYMBOREE PLAY & MUSIC has been providing childhood development programs for young children and their parents for more than 30 years. GYMBOREE's core belief is that children should develop at their own pace via physical, mental and creative activities in a fun environment -- with parents by their side. There are more than 600 GYMBOREE locations in 30 countries. Franchisees have access to a wide selection of branded consumer products for resale, and gain a competitive advantage with children's clothing stores.

Franchisor Background

Year Established: 1976

Franchising Since: 1978

Operating Units

Franchised Units 694 98.9%
Company-Owned Units 8 1.1%
Total Operating Units 702 100%

Geographic Distribution

USA 293 43.9% In 42 States
Canada 15 2.2% In 4 Provinces
International 359 53.8% In 30 Foreign Countries
Total 667 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 39
New Jersey 31
New York 24

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 19
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising No
Local Advertising No
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Videos
Additional Services: Grand Opening, Newsletter, Online Extranet, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation N/A
Field Training Included
Initial Store Opening N/A
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Yes, at additional cost
800 Telephone Hotline Included

Training

Headquarters 8 Days
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Financial Requirements

Investment

Minimum Net Worth $250K
Cash Investment $25K-45K
Total Investment $77-271K
Average Total Investment $174K

Fees

Initial Franchise Fee $45K
Average Franchise Fee $45K
On-Going Royalty 6%
Average Royalty 6%
Advertising Fee 2.25%

Site Information and Requirements

Average Number of Full-Time Employees 1
Average Number of Part-Time Employees 3
Space Needs (in square feet) 2,400
Preferred Site Types Storefront, Strip Center, Regional Mall
Encourages Conversions No
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 4
Specific Industry Experience 3
Formal Education 3
Psychological Profile 2
Personal Interviews 4
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 15
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, India, Europe
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Request Information for Gymboree Play & Music

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