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Berlitz International
- Berlitz International, Inc.
Princeton, NJ 8540
- (800) 626-6419 / (609) 514-3046
- (609) 514-9675 (Fax)
- Mr. Toshikazu Okumura, Dir. Worldwide Franchise
- [email protected]
Language instruction, publishing and translation services
Franchisor Background
Year Established: 1878
Franchising Since: 1996
Operating Units
| Franchised Units | 100 | 22.2% |
|---|---|---|
| Company-Owned Units | 350 | 77.8% |
| Total Operating Units | 450 | 100% |
Geographic Distribution
| USA | 111 | 24.7% | In 0 States |
|---|---|---|---|
| Canada | 11 | 2.4% | In 0 Provinces |
| International | 328 | 72.9% | In 0 Foreign Countries |
| Total | 450 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| California | 18 |
| Florida | 18 |
| New York | 18 |
Registered in the following Registration States
California, Florida, Illinois, Maryland, Michigan, New York, Oregon, Virginia, Washington
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | No |
| Size of Corporate Staff | 7,000 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | No |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | N/A |
Training
| Home Office | 2 Weeks |
| On-Site | 2 Weeks |
| Division Training | 2 Weeks |
Financial Requirements
Investment
| Minimum Net Worth | $300K |
|---|---|
| Cash Investment | $150-300K |
| Total Investment | $150-300K |
| Average Total Investment | $225K |
Fees
| Initial Franchise Fee | $30-50K |
|---|---|
| Average Franchise Fee | $40K |
| On-Going Royalty | 10% |
| Average Royalty | 10% |
| Advertising Fee | 2% |
Site Information and Requirements
| Average Number of Full-Time Employees | 1 |
|---|---|
| Average Number of Part-Time Employees | 1 |
| Space Needs (in square feet) | 1,500-3,000 |
| Preferred Site Types | |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | No |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 2 |
| Formal Education | 3 |
| Psychological Profile | 4 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 10 |
| Passive Ownership? | Not Allowed |
| Area Development Agreements? |
Yes, for 1 year |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
| Projected New Units Over Next 12 Months | 50 |
|---|---|
| USA | Yes, SE, West |
| Canada | Yes, NB |
| Overseas | Yes, Africa, Central Asia, Asia |
