Choice Hotels International


  • Choice Hotels International, Inc.
  • CHH
10750 Columbia Pike
Silver Spring, MD 20901-44
  • (800) 547-0007 / (301) 592-5000
  • (301) 592-5058 (Fax)

Choice Hotels is a leading hotel franchisor with over 65 years experience in developing brand concepts and services that are designed to optimize hotel performance. Our single focus is on the return on investment for our owners and growing our brands strategically. Brand concepts include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and our new hotel membership program, Ascend Collection. We offer brands for conversion and new build opportunities. * Source of operating units data - applicable Franchise Disclosure Document dated April 1, 2010: Your fees/terms may fall outside the ranges listed. Please contact Choice Hotels at (800)547.0007 to receive the latest Franchise Disclosure Document for the brands that you are interested in or visit for more details.

Franchisor Background

Year Established: 1941

Franchising Since: 1941

Operating Units

Franchised Units 6,125 100.0%
Company-Owned Units 3 0.0%
Total Operating Units 6,128 100%

Geographic Distribution

USA 4,908 81.3% In 50 States
Canada 280 4.6% In 10 Provinces
International 847 14.0% In 31 Foreign Countries
Total 6,035 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Texas 395
California 370
Florida 257

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member Yes
Franchisee Association? Yes, is a member
Size of Corporate Staff 1,556
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes

Ongoing Support

Central Data Processing Included
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening N/A
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Yes, at additional cost
800 Telephone Hotline Included


(no data available)
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Financial Requirements


Minimum Net Worth Varies
Cash Investment $20-30% Costs
Total Investment $2.3-14.6M
Average Total Investment $8.5MM


Initial Franchise Fee $10-60K
Average Franchise Fee $0K
On-Going Royalty 4.25-5.65%
Average Royalty 0%
Advertising Fee 2.5-3.85%

Site Information and Requirements

Average Number of Full-Time Employees Varies
Average Number of Part-Time Employees Varies
Space Needs (in square feet) Varies
Preferred Site Types Free Standing Building
Other Site Types Allowed New Construction Sites
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 4
Specific Industry Experience 4
Formal Education 2
Psychological Profile 1
Personal Interviews 1
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period N/A
Passive Ownership? Allowed, but discouraged
Area Development
Franchisees Allowed to Expand Within Territory? No
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Expansion Plans

Projected New Units Over Next 12 Months N/A
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, All Countries
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Request Information for Choice Hotels International

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