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Microtel Inns & Suites
- Microtel Inns and Suites Franchising, Inc.
- MCTL
Atlanta, GA 30326
- (888) 222-2142 / (973) 753-6500
- (973) 753-6000 (Fax)
- Mr. Mike Muir, SVP Sales/Development
- [email protected]
MICROTEL INNS & SUITES is one of the fastest-growing, all-new construction budget hotel franchise brands in the economy/budget segment and has establishe a reputation for customer satisfaction in the minds of travel consumers around the country. MICROTEL is the proven leader in the economy/budget hotel market. Our concept involves offering the traveling public a high-quality product at a value rate while keeping operating and development costs to a minimum. All MICROTEL INNS are 100% new construction.
Franchisor Background
Year Established: 1995
Franchising Since: 1995
Operating Units
| Franchised Units | 300 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 300 | 100% |
Geographic Distribution
| USA | 300 | 96.8% | In 38 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 10 | 3.2% | In 0 Foreign Countries |
| Total | 310 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| North Carolina | 26 |
| Texas | 20 |
| Georgia | 19 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 96 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | No |
| Financial Assistance | Yes, Direct |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Yes, at additional cost |
| 800 Telephone Hotline | Included |
Training
| Mana./Staff On-Site | 4 Weeks |
| Reservation Marion, IL | 3 Days |
| Classroom Atlanta, GA | 1 Week |
Financial Requirements
Investment
| Minimum Net Worth | N/A |
|---|---|
| Cash Investment | $500K-1MM |
| Total Investment | $2.1-4.8MM |
| Average Total Investment | $3.5MM |
Fees
| Initial Franchise Fee | $35K |
|---|---|
| Average Franchise Fee | $35K |
| On-Going Royalty | 4,5,6% |
| Average Royalty | 5% |
| Advertising Fee | 3,2.5,2% |
Site Information and Requirements
| Average Number of Full-Time Employees | 11 |
|---|---|
| Average Number of Part-Time Employees | 0 |
| Space Needs (in square feet) | None |
| Preferred Site Types | Free Standing Building |
| Encourages Conversions | No |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 3 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 4 |
| Formal Education | 2 |
| Psychological Profile | 2 |
| Personal Interviews | 3 |
Terms of Contract
| Term of Initial Contract | 20 |
|---|---|
| Term of Renewal Period | 10 |
| Passive Ownership? | Allowed, but discouraged |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 35 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | Yes, Europe, South America |
