Latex City

  • Annabelle Louie Enterprises
1814 Franklin St., # 603
Oakland, CA 94612
  • (510) 839-5462
  • (510) 839-2104 (Fax)

Latex City is a unique ground-floor specialty retailing opportunity in booming latex novelty aid business. Complete line of proprietary products. Turn-key package includes lease negotiation, fully stocked inventory, in-store merchandising/display. On-going support. LATEX CITY is ideal for aggressive couples. This is not smut - but a highly profitable, high-margin, fully legal business.

Franchisor Background

Year Established: 1972

Franchising Since: 1986

Operating Units

Franchised Units 26 86.7%
Company-Owned Units 4 13.3%
Total Operating Units 30 100%

Geographic Distribution

USA 25 83.3% In 17 States
Canada 2 6.7% In 1 Provinces
International 3 10.0% In 0 Foreign Countries
Total 30 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 3
New York 3
Oregon 2

Registered in the following Registration States

(not registered in any registration states)

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Support and Training

General Information

IFA Member No
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 6
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance Yes, Direct

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No

Ongoing Support

Central Data Processing Included
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening N/A
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline N/A


On-Site 2 Weeks
Plant 1 Week
Headquarters 3 Weeks
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Financial Requirements


Minimum Net Worth N/A
Cash Investment $65K
Total Investment $85-235K
Average Total Investment $160K


Initial Franchise Fee $15K
Average Franchise Fee $15K
On-Going Royalty 6%
Average Royalty 6%
Advertising Fee 2%

Site Information and Requirements

Average Number of Full-Time Employees 2
Average Number of Part-Time Employees 0
Space Needs (in square feet) 1,000-1,400
Preferred Site Types Free Standing Building, Storefront, Strip Center, Regional Mall
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth N/A
General Business Experience N/A
Specific Industry Experience N/A
Formal Education N/A
Psychological Profile N/A
Personal Interviews N/A
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Not Allowed
Area Development
Yes, for 1 year
Franchisees Allowed to Expand Within Territory? No
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Expansion Plans

Projected New Units Over Next 12 Months 10
USA Yes, All United States
Canada Yes, Major Cities
Overseas No
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Request Information for Latex City

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