Play It Again Sports

  • Winmark Corporation
  • WINA
605 Highway 169 N., # 400
Minneapolis, MN 55441
  • (800) 592-8049 / (763) 520-8480
  • (763) 520-8501 (Fax)
  • Ms. Becky Geyer, Franchise Development

Our retail stores blend the sale of used and new, name-brand sports equipment along with promoting trade-in discounts. This sales mix creates ultra-high value for the customer while providing significantly higher gross profit margins than traditional retailers.

Franchisor Background

Year Established: 1983

Franchising Since: 1988

Operating Units

Franchised Units 324 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 324 100%

Geographic Distribution

USA 297 87.1% In 47 States
Canada 44 12.9% In 8 Provinces
International 0 0.0% In 0 Foreign Countries
Total 341 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 40
Florida 40
Ontario 25

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta

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Support and Training

General Information

IFA Member Yes
CFA Member Yes
Franchisee Association? No
Size of Corporate Staff 97
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Minneapolis, MN 4 Days
Minneapolis, MN 5 Days
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Financial Requirements

Investment

Minimum Net Worth $350K
Cash Investment $68.7-127.6K
Total Investment $240.5-390.7K
Average Total Investment $316K

Fees

Initial Franchise Fee $20K
Average Franchise Fee $20K
On-Going Royalty 5%
Average Royalty 5%
Advertising Fee N/A

Site Information and Requirements

Average Number of Full-Time Employees 3
Average Number of Part-Time Employees 2
Space Needs (in square feet) 2,500-3,000
Preferred Site Types Strip Center
Encourages Conversions No
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 4
Specific Industry Experience 2
Formal Education 2
Psychological Profile 1
Personal Interviews 4
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? No
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Expansion Plans

Projected New Units Over Next 12 Months 15
USA Yes, All United States
Canada Yes, All Canada
Overseas No
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