Bond's Lead Generation Reporter™

Included in your World Franchising Network subscription is a complimentary 12-month subscription to the Lead Generation Reporter™, a monthly newsletter designed to assist franchisors in determining where they should place their scarce online advertising resources. The Reporter has four components: the Search Engine Rankings Report, the Web Traffic Rankings Report, the Who Advertises Where in Print Report and the Who Advertises Where Online Report. Annual subscription is $300 retail. For more information visit www.LeadGenerationReport.com.

Search Engine Rankings Report
The Search Engine Rankings Report lists how 60+ lead generation websites rank when key words/phrases are used on the major search engines. Features include:

9 popular keywords/phrases analyzed: franchise companies, franchise directory, franchise information, franchise opportunities, franchise resources, franchise
sales, franchises, franchising and franchisors
4 major search engines - Google, Yahoo, Ask Search and MSN Search
Top 30 rankings for each keyword on each search engine
Numerical ranking of lead generation websites based on overall Search Engine Ranking Score

Web Traffic Rankings Report
This Report ranks over 60 lead generation websites according to their Alexa scores and corresponding TrafficEstimate.com statistics. The Report also ranks sites according to link popularity, noting how many external links point to each lead generation site on the web.

Who Advertises Where in Print Report
Who Advertises Where in Print? details which franchisors advertise with which major franchising magazines.

Who Advertises Where Online Report
The objective is to determine where the leading franchisors currently choose to place their online advertising dollars. This Report consists of two detailed, searchable reports and four summary reports. Features include:

Coverage of 22 key lead generation sites
Listings for roughly 2,400+ franchisors
Distinctions between premium and standard listings
Top 15 rankings displaying franchisors with heaviest, widest and most aggressive exposure
Rankings of lead generation websites according to total number of franchisors
Easy-to-use alphabetical sorts