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Caffe Appassionato

4001 21st Ave. W.
Seattle, WA 98199
800#: (888) 502-2333
Tel: (206) 281-8040
Fax: (206) 282-5218
E-Mail: [email protected]
Web Site:
Contact: Mr. Tony del Fierro, Director of Operations


CAFFE APPASSIONATO is an up-scale, European-style specialty coffeehouse, featuring retail sales of our own special hand-roasted coffee, whole beans, iced specialty coffee drinks, panini sandwiches, light pasta salads, pastries, juices, ice cream, retail merchandise and specialty teas. CAFFE APPASSIONATO has recently launched its full-service, turn-key franchise expansion program, with exciting locations available nationally and internationally.


Franchisor Background

Established: 1991; First Franchise: 1993
Franchise Units: 5
Company-Owned Units: 12
Total Units: 17
Distribution: U.S. -- 17; Canada -- 0; International -- 0
> North America -- Operations in 3 States
> States/Provinces with Greatest Density: 13 in WA, 3 in MA, 1 in MD
Projected New Units Over Next 12 months: 6
Franchisee Qualifications: 5, 3, 1, 3, 1, 5 (for an explanation click here)
Registered in Following Registration States: All States Except IN,NY
Average Number of Employees: 5 FT, 7 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,200 SF; FS, SF, Corner Site (for abbreviations click here)

Financial Requirements

Cash Investment: $75-100K
Total Investment: $230-275K; Average Total Investment: $252K
Minimum Net Worth: $275-300K
Fees: Franchise: $25K; Average Franchise Fee: $25K
Royalty: 4.5%
Advertising: 1%

Provide Earning Claim Statement: No

Terms of Contract

Term of Contract (Years): 10/5/5
Passive Ownership: Discouraged
Encourage Conversions: Yes
Area Development Agreements: Yes/5/5
Sub-Franchising Contracts: No
Expand In Territory: Yes

Franchisor Support and Training Provided

Financial Assistance: Yes(I) (D = Direct; I = Indirect; B = Both)
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 4
On-Going Support: B,C,D,E,F,G,h,I (for an explanation click here)
Training: 2-3 Weeks Corporate Headquarter in Seattle; 7-10 Days at Franchisee Site.

Franchisor's Specific Expansion Plans

U.S.: All United States
Canada: BC,ON
Overseas: U.K., Asia

Note: NR = No Response by Franchisor.

For a sample questionnaire click here.