Business Description

Upscale home furnishings and design retail stores. DOTI DESIGN STORES offer "one-stop-shopping" for all furniture, window treatments, accessories, rugs and lights for discriminating home owners. Franchisees do NOT need industry experience - but rather a people management background and leadership ability. Huge $200 billion industry. Learn more at www.doti.com.

Franchisor Background

Year Established:  1983

Franchising Since:  2000

Operating Units:
Franchised Units:	15	88.2%
Company-Owned Units:	2	11.8%
Total Operating Units:	17	100.0%
Geographic Distribution: U.S.: 17 100% In 6 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 17 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Wisconsin	2
2. Illinois	6
3. Florida	2

Registered in Following Registration States: California, Florida, Illinois, Michigan, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$550K
Cash Investment:	$125-150K
Total Investment:	$280-380K
Average Total Investment:	$330K
Fees:
Initial Franchise Fee:	$36K
Average Franchise Fee:	$36K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	0%

Average Number of Employees: 9 Full-time, 1 Part-time

Space Needs (in square footage): 5,000

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	2
Formal Education:	4
Psychological Profile:	3
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	5/5/5/5 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	Yes
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Barrington, IL	4 Days
2. On-Site	7 Days
Expansion Plans
Projected New Units Over Next 12 months:	10
U.S.:	Yes, All United States
Canada:	No
Overseas:	No