Business Description

JUICE IT UP! is a privately held corporation founded in California in 1995. JUICE IT UP! has successfully established itself as a leader in the juice and smoothie bar industry by providing great customer service and products. With over 90 locations and growing, JUICE IT UP! offers a unique and exciting franchise opportunity to entrepreneurially minded individuals. JUICE IT UP! is an approved SBA franchisor.

Franchisor Background

Year Established:  1995

Franchising Since:  1998

Operating Units:
Franchised Units:	90	98.9%
Company-Owned Units:	1	1.1%
Total Operating Units:	91	100.0%
Geographic Distribution: U.S.: 91 100% In 7 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 91 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	80
2. Arizona	5

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50K
Total Investment:	$235-284K
Average Total Investment:	$259K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees: 1 Full-time, 8 Part-time

Space Needs (in square footage): 1,200

Preferred Sites: Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	10/5/5 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 10 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	20
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Store	1-2 Weeks
2. Corporate Office	2 Days
3. Franchisee Store	1 Week
Expansion Plans
Projected New Units Over Next 12 months:
U.S.:	Yes, All United States
Canada:	No
Overseas:	No