Brightway Insurance

  • Brightway Insurance, Inc.
3733 University Blvd. W., # 100
Jacksonville, FL 32217
  • (855) 723-5348 / (904) 764-9554
  • (904) 764-9517 (Fax)

Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent agencies throughout the country.
The Brightway system features “centralized service.” Insurance store owners, or franchisees, focus on selling new policies while other needs, including Customer Service, are handled by the Home Office in Jacksonville, Fla. As a result, Brightway agents consistently outsell their independent agent counterparts 3-to-1*.

Brightway has been named:
• Forbes’ No. 1 Franchise to Buy in America
• A top franchise 3 years in a row by Entrepreneur magazine
• One of the fastest-growing private companies in America 9 consecutive years by Inc. 5000.
• Franchise Times’ Top 200+ Franchises 3 years in a row
• Franchise Business Review’s Top Franchises of 2017
• Florida Trend’s largest privately held companies in Florida 7 years in a row
• Jacksonville Business Journal’s Fastest Growing Companies in Northeast Florida 9 years in a row

Franchisor Background

Year Established: 2003

Franchising Since: 2008

Operating Units

Franchised Units 143 99.3%
Company-Owned Units 1 0.7%
Total Operating Units 144 100%

Geographic Distribution

USA 144 100.0% In 17 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 144 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Florida 106
North Carolina 3
Texas 2

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 240
Site Selection
Lease Negotiation Assistance No
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No
Marketing Materials Ad Slicks, Brochures, Direct Mailers, Emails, Promotional Items, Site Signs
Additional Services: In-House Marketing, Newsletter, Press Releases, Sales Strategies
Other Marketing Support Marketing Plans, Cross-Sell Email Campaigns, Customer e-Newsletters, Design Services, and Public Relations Support, Social Media Support, Website Design and Maintenance, Presentations.

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


Jacksonville, FL 8 days
In-office 3 weeks
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Financial Requirements


Minimum Net Worth $250K
Cash Investment $107.7-160.3K
Total Investment $107.7-160.3K
Average Total Investment $134K


Initial Franchise Fee $50-$60K (10% discount for veterans)
Average Franchise Fee $55K
On-Going Royalty 15%-45%
Average Royalty 30%
Advertising Fee 0-3%

Site Information and Requirements

Average Number of Full-Time Employees 3-5
Average Number of Part-Time Employees 0
Space Needs (in square feet) 1000
Preferred Site Types Storefront
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 2
Formal Education 2
Psychological Profile 5
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 5
Term of Renewal Period 5
Passive Ownership? Allowed, but discouraged
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 30
Canada No
Overseas No
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Request Information for Brightway Insurance

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