Rhea Lana's
- Rhea Lana's Franchise Systems, Inc.
1055 Sunflower Dr., # 104, P.O. Box 10222
Conway , AR 72034
USA
-
(501) 336-4492
- (501) 329-2071 (Fax)
-
Mr.
Dave
Riner, Technical Director and Vice President of Franchise Development
- [email protected]
Our desire is to add value to the lives of families by providing Upscale Children's Consignment Events in a highly-organized, friendly environment. Each franchise holds two consignment sale events each year featuring HIGH QUALITY children's clothes, toys, baby equipment, maternity clothes, and much much more!
Franchisor Background
Year Established: 1997
Franchising Since: 2008
Operating Units
| Franchised Units |
74 |
96.1% |
| Company-Owned Units |
3 |
3.9% |
| Total Operating Units |
77 |
100% |
Geographic Distribution
| USA |
77 |
100.0% |
In 24 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
77 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
7 |
| Franchises Owned by Multi-Unit Operators |
15 |
North American Unit Density
| Density |
Units |
| Texas |
12 |
| Arkansas |
11 |
| Florida |
7 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Michigan, Washington
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
6 |
Site Selection
Assistance |
No |
| Lease Negotiation Assistance |
No |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Brochures, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
|
| Additional Services: |
In-House Marketing, Marketing Research, Newsletter, Press Releases
|
| Other Marketing Support |
Design Team that provides support for print and digital media. |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
N/A |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
N/A |
Training
| Rhea Lana's of Conway, Arkansas |
5 Days |
| Rhea Lana's of Greater Little Rock, Arkansas |
5 Days |
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Financial Requirements
Investment
| Minimum Net Worth |
N/A |
| Cash Investment |
N/A |
| Total Investment |
$16.1-33.1K |
| Average Total Investment |
$25K |
Fees
| Initial Franchise Fee |
$8-10.5K |
| Average Franchise Fee |
$9K |
| On-Going Royalty |
1-3% |
| Average Royalty |
2% |
| Advertising Fee |
$2-4.5K |
Site Information and Requirements
| Average Number of Full-Time Employees |
0 |
| Average Number of Part-Time Employees |
0 |
| Space Needs (in square feet) |
None
|
| Preferred Site Types |
Home-Based
|
| Other Site Types Allowed |
Storefront facility would be required twice a year for your events. |
| Encourages Conversions |
N/A |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
3 |
| General Business Experience |
2 |
| Specific Industry Experience |
1 |
| Formal Education |
3 |
| Psychological Profile |
5 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
5 |
| Term of Renewal Period |
5 |
| Passive Ownership? |
Allowed, but discouraged |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
14 |
| USA |
Yes, All United States |
| Canada |
Yes, All Provinces |
| Overseas |
No |
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