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FASTSIGNS Centers use state-of-the-art computer technology to create custom signs, graphics, banners, trade show exhibits, vehicle graphics and much more. A pioneer in the sign industry, FASTSIGNS has continued to grow by optimizing its systems and expanding the scope of its products and services.
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Wild Birds Unlimited
- Wild Birds Unlimited, Inc.
Carmel, IN 46032
USA
- (888) 730-7108 / (317) 571-7100
- (317) 208-4050 (Fax)
- Ms. Lisa McGill, Manager of Franchise Development
- [email protected]
WILD BIRDS UNLIMITED is North America's original and largest group of retail stores catering to the backyard birdfeeding and nature enthusiast. We currently have over 280 stores in the U. S. and Canada. Stores provide birdseed, feeders, houses, optics and nature-related gifts. Additionally, stores provide extensive educational programs regarding backyard birdfeeding. Franchisees are provided an all-inclusive support system.
Franchisor Background
Year Established: 1981
Franchising Since: 1983
Operating Units
| Franchised Units | 306 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 306 | 100% |
Geographic Distribution
| USA | 288 | 94.1% | In 44 States |
|---|---|---|---|
| Canada | 18 | 5.9% | In 5 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 306 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| North Carolina | 19 |
| Ohio | 18 |
| Texas | 17 |
Registered in the following Registration States
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 39 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | Yes |
| Regional Advertising | No |
| Local Advertising | Yes |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases, Sales Strategies |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Store | 5 Days |
| Carmel, IN | 5 Days |
Financial Requirements
Investment
| Minimum Net Worth | $200K |
|---|---|
| Cash Investment | $25-35K |
| Total Investment | $146.7-228.4K |
| Average Total Investment | $188K |
Fees
| Initial Franchise Fee | $30K |
|---|---|
| Average Franchise Fee | N/A |
| On-Going Royalty | 4% |
| Average Royalty | 4% |
| Advertising Fee | 2% |
Site Information and Requirements
| Average Number of Full-Time Employees | 2 (including owner) |
|---|---|
| Average Number of Part-Time Employees | 3 |
| Space Needs (in square feet) | 1,400-1,700 |
| Preferred Site Types | Free Standing Building, Strip Center |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 5 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 1 |
| Formal Education | 3 |
| Psychological Profile | 2 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 5 |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 36 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | No |
