Wild Birds Unlimited

  • Wild Birds Unlimited, Inc.
11711 N. College Ave., # 146
Carmel, IN 46032
  • (888) 730-7108 / (317) 571-7100
  • (317) 208-4050 (Fax)

WILD BIRDS UNLIMITED is North America's original and largest group of retail stores catering to the backyard birdfeeding and nature enthusiast. We currently have over 280 stores in the U. S. and Canada. Stores provide birdseed, feeders, houses, optics and nature-related gifts. Additionally, stores provide extensive educational programs regarding backyard birdfeeding. Franchisees are provided an all-inclusive support system.

Franchisor Background

Year Established: 1981

Franchising Since: 1983

Operating Units

Franchised Units 306 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 306 100%

Geographic Distribution

USA 288 94.1% In 44 States
Canada 18 5.9% In 5 Provinces
International 0 0.0% In 0 Foreign Countries
Total 306 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
North Carolina 19
Ohio 18
Texas 17

Registered in the following Registration States

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, Alberta

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 39
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising No
National Advertising Yes
Regional Advertising No
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


Store 5 Days
Carmel, IN 5 Days
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Financial Requirements


Minimum Net Worth $200K
Cash Investment $25-35K
Total Investment $146.7-228.4K
Average Total Investment $188K


Initial Franchise Fee $30K
Average Franchise Fee N/A
On-Going Royalty 4%
Average Royalty 4%
Advertising Fee 2%

Site Information and Requirements

Average Number of Full-Time Employees 2 (including owner)
Average Number of Part-Time Employees 3
Space Needs (in square feet) 1,400-1,700
Preferred Site Types Free Standing Building, Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 1
Formal Education 3
Psychological Profile 2
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 5
Passive Ownership? Allowed
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 36
USA Yes, All United States
Canada Yes, All Canada
Overseas No
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Request Information for Wild Birds Unlimited

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