• DFO, LLC
  • DINE
203 E. Main St.
Spartanburg, SC 29319
  • (800) 304-0222 / (864) 597-8000
  • (864) 597-7708 (Fax)
  • Mr. Doug S. Wong, Senior Director of Global Franchise Recruitment

For over 60 years, Denny's has been the trusted leader in family dining. Today, Denny's is a true icon, with brand awareness of almost 100%. Having grown to more than 1,700 restaurants and system-wide sales of over $2.5 billion, Denny's is one of the largest and most recognized full-service family restaurant chains in the United States. We rank in the top 100 Chains in Food Service Sales in Nation's Restaurant News, Bond's Top 100 Franchises and are ranked #1 in category by Entrepreneur Magazine's Franchise 500. If you are an experienced restaurateur or businessman, we invite you to contact us and learn more about growth opportunities within our great brand.

Franchisor Background

Year Established: 1959

Franchising Since: 1963

Operating Units

Franchised Units 1,435 89.7%
Company-Owned Units 164 10.3%
Total Operating Units 1,599 100%

Geographic Distribution

USA 1,599 93.2% In 50 States
Canada 72 4.2% In 5 Provinces
International 44 2.6% In 11 Foreign Countries
Total 1,715 100%

Multi-Unit Operators

Multi-Unit Operators 171
Franchises Owned by Multi-Unit Operators 1,446

North American Unit Density

Density Units
California 340
Texas 173
Florida 120

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 250
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Coupons/Rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Yes, at additional cost
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


At the nearest certified training restaurant 10 - 13 Weeks
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Financial Requirements


Minimum Net Worth $1M
Cash Investment $500K
Total Investment $1,228.6-2,421.2K
Average Total Investment $1.8MM


Initial Franchise Fee $40K
Average Franchise Fee N/A
On-Going Royalty 4.5-6.5%
Average Royalty 6%
Advertising Fee 1-3%

Site Information and Requirements

Average Number of Full-Time Employees 50
Average Number of Part-Time Employees 25
Space Needs (in square feet) 4,550
Preferred Site Types Free Standing Building, Storefront, Regional Mall
Other Site Types Allowed Hotels, Conversions, Endcap
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 5
Formal Education 3
Psychological Profile 1
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period 10 or 20
Passive Ownership? Allowed, but discouraged
Area Development
Yes, for 0 years
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 36
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, India, China, UK, Carib, C Amer
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Request Information for Denny's

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